Portfolio / The Posture Pension
Brand and marketing site for a movement and posture app, built to drive downloads across iOS and Android and generate corporate workshop enquiries.
The Posture Pension was created by sports therapists and posture specialists who had spent decades treating the same problems in private practice, and wanted to reach people before those problems became chronic. The product is a movement app with short daily routines, so the website had a specific job: convert a cold visitor into an app download, on whichever platform they use, in as few steps as possible. It also had to carry a second, very different objective — selling bespoke corporate wellbeing workshops to employers, an audience that needs far more reassurance and detail before enquiring. The brand rests on a financial metaphor, investing in your body now to avoid paying for it later, and the site needed to make that idea land immediately rather than explain it.
We built a single-page marketing site on WordPress and Elementor, structured as a guided scroll rather than a menu of pages, with anchor navigation between the hero, features, corporate workshop and FAQ sections. Dual App Store and Google Play calls to action are repeated at the top, middle and foot of the page so the download is never more than a scroll away.
The middle of the page does the persuasion work: three audience scenarios — desk-bound, on-the-go and commuter — let visitors recognise themselves, followed by a three-step onboarding explainer and detailed breakdowns of the app’s content. The corporate workshop section runs as a self-contained pitch with its own enquiry form capturing company and role, so employer leads arrive qualified. An FAQ block handles the objections that stop people downloading, and the whole build is mobile-first, which matters for a site whose primary action is installing a phone app.
The finished site turns an abstract idea into something immediately legible. The pension metaphor carries through the whole design — language, structure and pacing — so visitors grasp the proposition before they have read a full paragraph, and the single-scroll layout means the App Store and Google Play buttons are always within reach rather than buried behind navigation.
The result is a site that works equally well as a download page and a credibility document: light and fast for someone tapping through on a phone, but detailed enough that an HR lead researching corporate wellbeing can find the substance they need and enquire in the same visit.
Built on the Basic package, with the SEO foundations, hosting and support that come with every OmniUp website.
One page, built as a guided scroll. The job was to turn a cold visitor into an app download in as few steps as possible, while still carrying enough substance to sell a corporate workshop.
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